With two decades of experience in international business development, project development and project management in the construction, real estate and hospitality sectors, Liron brings a strategic, multifaceted approach to leadership in global markets. As a VP of Business Development at WHG, he oversees project development, market analysis, sales, and strategic planning across high-stakes real estate, energy, and hotel investments throughout Europe. Previously, as VP Biz-Dev & COO at P2W, Liron successfully led complex projects in challenging regions, establishing market footholds globally. Known for his innovative thinking and commitment to excellence, Liron drives market penetration, operational efficiency, and robust business growth in diverse sectors worldwide.